Mainontaa käsittelevä kirjallisuus
Mario Pricken: Creative Advertising – Ideas and techniques from the world´s best campaigns
“What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet.”
ISBN: 978-0500284766 | Katso lisätiedot Amazonista
Luke Sullivan: Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
“In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell. “
ISBN: 978-0470190739 | Katso lisätiedot Amazonista
Pete Barry: The Advertising Concept Book
“How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.”
ISBN: 978-0500287385 | Katso lisätiedot Amazonista
David Ogilvy: Ogilvy on Advertising
“A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”"
ISBN: 978-0394729039 | Katso lisätiedot Amazonista
John Caples: Tested Advertising Methods
“A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn.”
ISBN: 978-0130957016 | Katso lisätiedot Amazonista
Gavin Lucas: Pick Me: Guerrilla Advertising: Unconventional Brand Communication
“The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience.”
ISBN: 978-1856694704 | Katso lisätiedot Amazonista
Uwe Stoklossa: Advertising: New Techniques for Visual Seduction
“Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade.”
ISBN: 978-0500513408 | Katso lisätiedot Amazonista
George Felton: Advertising: Concept and Copy
“How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.”
ISBN: 978-0393731590 | Katso lisätiedot Amazonista
Robin Landa: Advertising by Design: Creating Visual Communications with Graphic Impact
“Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. Written specifically for design students, this full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media–including print, television, online, and guerrilla advertisements–empowering students to find creative solutions.”
ISBN: 978-0471428978 | Katso lisätiedot Amazonista
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